Blossom (“App,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you use our mobile application. By creating an account or using the App, you consent to the collection and the use of information in accordance with this Privacy Policy.

1. Information We Collect

A. Account Information

When you create an account, we may collect:

  • Email address
  • Encrypted password credentials
  • Apple Sign-In account information
  • Account creation date

If you use “Sign in with Apple,” Apple may provide us with limited account information according to your Apple privacy settings.

B. Journal Content

The App allows users to create personal journal entries and emotional reflections.

This content may include sensitive personal thoughts, emotions, or experiences that you voluntarily provide.

We treat journal content as private user content. Your journal entries are intended to remain private.

C. Subscription & Payment Information

All payments and subscriptions are processed through Apple In-App Purchases.

We do not directly collect or store:

  • Credit card numbers
  • Banking information
  • Apple payment credentials

Payment processing is handled by Apple App Store.

D. Device & Usage Information

We may automatically collect limited, non-identifiable technical and usage information to operate, maintain, and improve our App, including:

  • Device type
  • Operating system version
  • App version
  • Crash reports
  • Diagnostic and performance data
  • Anonymous analytics information (aggregated, non-personal, cannot be used to identify you or your device)

This information is used exclusively to analyze App performance, fix bugs, diagnose issues, and improve stability and user experience.

E. Interactive Features & Game Activity

If you use interactive or game features inside the App, we may collect limited activity data related to:

  • Game or wellness progress
  • Feature usage
  • Participation in interactive wellness features
  • Anonymous encouragement messages voluntarily submitted by users

Anonymous messages may be randomly shared within certain App experiences without revealing user identity.

We may apply reasonable content filtering measures to help maintain a safe and positive user experience.

This information is used solely to provide App functionality and improve user experience.

2. How We Use Information

We use collected information to:

  • Create and manage user accounts
  • Authenticate login credentials
  • Provide journaling features
  • Deliver subscription services
  • Maintain app security
  • Improve app functionality and user experience
  • Fix technical problems and bugs
  • Respond to support requests
  • Comply with legal obligations

We do not use personal journal content to train advertising systems or sell behavioral profiles to third parties.

3. Journal Privacy

Your journal entries are intended to remain private. We do not publicly display your journal content. Journal content may contain sensitive personal information voluntarily provided by users. We do not use journal content for advertising purposes.

While we use reasonable safeguards to protect your information, the App may also provide optional security features, such as passcode, to help users protect personal journal content.

However, no method of electronic storage or transmission is completely secure.

4. Data Storage & Security

We use commercially reasonable security measures to protect user information, including:

  • Encryption technologies
  • Secure authentication systems
  • Restricted access controls
  • Secure cloud infrastructure

We host and process all user data on Alibaba Cloud International server nodes located in US (Silicon Valley, us-west-1). All data transmission is protected by industry-standard HTTPS encryption to safeguard your personal information.

You are responsible for maintaining the confidentiality of your account password.

5. Third-Party Services

The App may rely on third-party providers for functionality such as:

  • Apple Sign-In
  • Apple In-App Purchases
  • Cloud hosting
  • Analytics
  • Crash reporting

These third parties may process limited data necessary to provide their services.

Examples include:

  • Apple
  • RevenueCat
  • Alibaba Cloud International (US Silicon Valley, us-west-1 cloud hosting)

Use of third-party services is subject to their own privacy policies.

These providers only receive information necessary to perform services on our behalf.

6. Children’s Privacy

The App is intended only for users who are at least 18 years old.

We do not knowingly collect, use, or store personal information from anyone under the age of 18.

If we become aware that a person under 18 has provided personal information through the App, we will promptly delete the information and may suspend or terminate the associated account.

By using the App, you confirm that you are at least 18 years old.

7. Your Rights

Depending on your location and applicable laws, you may have rights to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your account and data
  • Withdraw consent where applicable

You may contact us to make privacy-related requests.

8. Account & Data Deletion

Users may request deletion of their account and associated personal data at any time through the App settings or by contacting us.

Upon receiving a deletion request:

  • Account information may be permanently deleted
  • Journal entries and personal content may be deleted
  • Certain information may be retained where required by applicable laws or for security and fraud prevention purposes.

Deletion requests are generally processed within a reasonable timeframe.

9. Data Retention

We retain information only as long as reasonably necessary to:

  • Provide the App services
  • Maintain user accounts
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

If you delete your account, we may delete or anonymize your information within a reasonable period unless retention is legally required.

10. International Users

If you use the App outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

By using the App, you consent to such transfers.

11. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and related laws.

We do not sell personal information.

California users may request:

  • Information about collected data
  • Deletion of personal information
  • Access to their stored information

Requests may be submitted through the contact information below.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When material changes are made, we may notify users through the App or update the Effective Date above.

Continued use of the App after changes means you accept the updated Privacy Policy.

13. Contact Us

If you have questions or requests regarding this Privacy Policy, please contact us at:

Apple Privacy Disclosure

Apple may independently collect, process, or store information according to Apple’s own policies when you use:

  • Sign in with Apple
  • Apple In-App Purchases
  • Apple services connected to the App

Please review Apple’s Privacy Policy here:

Apple Privacy Policy